From Montessori bedrooms to adaptable furniture: a new era for children’s furniture
Step into a child’s bedroom today and you are likely to find solutions that look very different from those that once defined these spaces.
Products that grow with children: how multifunctionality is reshaping the juvenile products market
The idea of buying a product for one specific stage of childhood is increasingly being complemented by solutions designed to adapt to a child’s development over time. In the juvenile products market, this shift can be seen across strollers, high chairs, cribs, furniture, accessories and even clothing that can be adjusted as children grow. The […]
Adult toy market: how kidults are reshaping the industry
What if the toy you sell to a child is also sparking a desire to buy among those who have already grown up? An unusual trend is shaking up the global toy market. For the first time, adults in the United States bought more toys for themselves than for young children. According to a Circana […]
How educational institutions are driving demand for heavy nursery products
Heavy nursery products have found an important growth driver in educational institutions. Beyond families, daycare centers, preschools, nurseries and early childhood development centers have become key buyers of children’s furniture, equipment and educational toys designed for shared use.
Why baby care has become one of the most strategic categories in children’s retail
Baby care has become increasingly relevant within purchasing, supply and business expansion strategies in children’s retail.
Do business events still generate ROI? The children’s market says yes
For brands that carefully evaluate every investment in marketing, sales, and business expansion, this question has become increasingly relevant.
Regional growth or national expansion: which strategy creates more value for baby and kids brands?
For brands operating in the children’s retail market, defining the right growth strategy is a decision that directly impacts sales, market positioning, and long-term business sustainability.
What buyers look for when adding a new children’s brand to their portfolio
Choosing a new brand to add to a portfolio goes far beyond simply liking a collection or identifying with its aesthetic appeal.
With an eye on conscious consumption, the children’s industry invests in multifunctional furniture
Brands combine decorative designs with smart and safe solutions for everyday life with children
From multifunctional tricycles to World Cup outfits: trade fair opens in São Paulo with new products from the children’s industry
Fit Pueri Expo takes place at Expo Center Norte from Sunday to Tuesday