Who exhibit
Why exhibit?
The business meeting point of the children’s universe in Brazil and Latin America.
High-level networking
Connect with buyers, distributors, and decision-makers from 4 continents and all regions of Brazil.
Proven results
In 2025, 453 business meetings were held, generating BRL 57 million in commercial opportunities.
Strategic visibility
Position your brand at the only business event covering the entire children’s industry in Brazil, with over 12,000 visitors and 310 exhibiting brands.
Innovation and trends environment
Showcase your products in a space that connects technology, sustainability, and future consumption.
Exclusive business meetings
Maximize your investment with pre-scheduled, targeted meetings with potential clients and partners.
Who attends Fit Pueri Expo
Store Owners
Retailers
E-commerce
Product importers
Doulas and nurses
Marketplaces
Pharmacy chains
Department stores
Daycare centers and schools
Children’s clinics and hospitals
Restaurants
Hotels
What you gain by exhibiting
Immediate business generation and long-term partnerships
Access to qualified buyers
Strengthening your brand in Brazil
Qualified and strategic networking
Market insights and global trends
The Advantage of Business Meetings
Business Meetings are one of the main benefits for exhibitors at Fit Pueri Expo. Here’s why.
That hard-to-reach buyer? We bring them to you!
Companies you haven’t mapped but have great business potential? We introduce them to you!
You already know who is interested in your product? We bring them to you.
In just 3 days, we bring buyers from all over Brazil focused on closing deals. Cost savings on visiting clients, maximizing your Fit Pueri Expo investment, and creating long-term partnerships!
Ways to Participate and Stand Out at Fit Pueri Expo
Make your mark in the market with a world of opportunities.
Booth in the pavilion
Merchandising
Digital or physical activation with visitors
Participation with partners
There are various opportunities that fit your budget and benefit your business. Contact our sales team, and we’ll help you!
How to Prove ROI in Events
1. Qualified leads and new business opportunities
Events like Fit Pueri Expo connect exhibitors directly with decision-makers, reducing the sales cycle.
Tools like Business Meetings guarantee contact with real leads, with high conversion rates.
👉 Metric to prove: number of meetings held, leads generated, and follow-up on commercial proposals.
2.Brand positioning and international visibility
Being present at a reference event generates exposure to thousands of qualified visitors and increases brand value perception.
Fit Pueri Expo runs media campaigns, digital marketing, and press coverage, extending reach throughout the year.
👉 Metric to prove: media clipping, digital reach, booth visitors, engagement in activations.
3. Reduction of customer acquisition cost (CAC)
Instead of investing in multiple isolated actions, the event concentrates in 3 days opportunities that would take months or years. The digital platform supports branding for 365 days.
Networking and prospecting in a qualified environment make acquisition more efficient.
👉 Metric to prove: comparison between average CAC in other actions vs. CAC achieved at the event.
4. Benchmarking and market intelligence
The event is a platform to monitor global trends, competition, pricing, and innovations.
Participation generates valuable insights for strategic decisions and new products.
👉 Metric to prove: internal post-event reports with competitor information and trends captured.
5. Customer relationship and loyalty
Beyond prospecting, the event is a chance to strengthen ties with current clients, increasing LTV (lifetime value).
Experiences and activations reinforce brand recall.
👉 Metric to prove: number of clients received at the booth, relationship meetings, recurring business.
6. Short- and long-term business generation
In 2025, Fit Pueri Expo generated BRL 57 million in opportunities, proving direct return.
Many negotiations initiated at the fair continue in the following months, increasing impact.
👉 Metric to prove: contracts closed at the event + post-event pipeline.
Participating in an event is investing in commercial growth, positioning, and market intelligence. ROI can (and should) be proven through business, marketing, and relationship metrics. We can help you with this!