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Feira de Negócios do Setor Infantil
  • April 06, 07
    April 08
  • 10 AM – 7 PM
    10 AM – 5 PM
  • Anhembi District - SP
EnglishEN
  • PortuguêsPT
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  • Home
  • Fit Pueri Expo
    • What is Fit Pueri Expo?
    • Previous Edition
    • Who visits
    • Fit Pueri Around the World
  • Exhibitors
    • Who exhibit
    • Already an Exhibitor?
    • Exhibitors List
    • POST SHOW REPORT 2025
  • Launch Showcase
  • Experiences
  • News
  • Home
  • Fit Pueri Expo
    • What is Fit Pueri Expo?
    • Previous Edition
    • Who visits
    • Fit Pueri Around the World
  • Exhibitors
    • Who exhibit
    • Already an Exhibitor?
    • Exhibitors List
    • POST SHOW REPORT 2025
  • Launch Showcase
  • Experiences
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Discover Fit Pueri Expo

The business of the children’s universe meets here!

Fit Pueri Expo is the leading and only business event for the children’s products and services industry in Brazil.

It brings together manufacturers, distributors, retailers, and health and wellness professionals in a single space, offering opportunities for business, networking, and staying up-to-date on market trends.

With a focus on innovation, safety, and quality, the event connects brands and buyers, hosts qualified business meetings, and showcases product launches, technologies, and solutions that directly impact the sector.

Business

Increase your sales by participating in the leading business meeting of the children’s sector.

Content

Stay up to date with the latest industry launches and gain access to market experts.

Networking

The children’s market community gathers at Fit Pueri Expo — come join us!

Experience

More than just a meeting, Fit Pueri Expo is a journey of both digital and in-person experiences.

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Discover the variety of products, solutions, and services you will find at Fit Pueri Expo

Light childcare products

Childcare and nutrition

Safety

Toys

Strollers and accessories

Children’s fashion (baby and all fashion-related items, including accessories like bows)

Furniture

Footwear

Decoration and gifts

Layette

10 reasons not to miss Fit Pueri Expo!

The only children’s industry event in Brazil

Fit Pueri Expo is the exclusive platform connecting the entire chain of products and services for babies and children.

Over 300 exhibiting brands

Explore complete solutions for the children’s universe, from layettes and clothing to toys, childcare products, and children’s technology.

Access to global trends

Discover leading international innovations and product launches, gaining a competitive edge in the local market.

Brand strengthening

Position your company and products in front of influential professionals and qualified buyers.

Innovation and sustainability

Explore solutions combining technology, safety, and socio-environmental responsibility, aligned with modern consumer demands.

Networking with market decision-makers

Connect with manufacturers, distributors, retailers, and strategic buyers from across the country.

Qualified business meetings

Participate in pre-scheduled meetings that optimize your time and increase your chances of closing partnerships.

Specialized and up-to-date content

Workshops, lectures, and presentations help you make strategic decisions and keep up with industry trends.

Concrete business opportunities

The event generates real contacts and negotiations, boosting growth and business expansion.

Complete children’s industry experience

An environment that integrates products, content, networking, and business, making your visit strategic and productive.

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Join our community

Join our community and subscribe to the “Market Trends” newsletter to receive industry news, relevant data, and trends throughout the year!

Did you know?

Market data on the children’s universe and retail in Brazil

Population of children and babies: Brazil has approximately 37 million children aged 0–12, representing 17% of the population (IBGE, 2023).
0 milhões
Children’s products market: The market for baby and children’s products moves over BRL 60 billion per year, including clothing, childcare, toys, baby food, and hygiene products (Euromonitor International, 2023).
R$ 0 bi
Childcare sector: Products like strollers, cribs, car seats, diapers, and accessories account for about 25% of total children’s product consumption (ABRINQ / Euromonitor, 2023).
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Retail generated BRL 1.5 trillion in 2023, with highlights in food retail, fashion, and childcare (IBGE / Ebit|Nielsen, 2023).
R$ 0 tri
Around 55% of children’s product sales occur in physical stores, while e-commerce accounts for 45%, showing consistent digital growth (Ebit|Nielsen, 2023).
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Children’s e-commerce grew over 20% in 2023, especially in clothing, toys, and childcare products (Ebit|Nielsen, 2023).
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