Analogue grandparents vs digital grandchildren: generational contrast could reshape the toy industry
With a growing role in purchase decisions, older adults influence the market by seeking products that encourage interaction away from screens
Neonatal childcare trends: what hospitals and maternity wards are looking for from suppliers
Talking about neonatal childcare trends today means looking at a hospital market that is evolving quickly, purchasing more strategically, and demanding solutions that truly impact the daily routines of healthcare teams and the experience of families. This shift creates a clear opportunity for companies in the sector to sell more effectively, negotiate with greater confidence, […]
Educational toys and child development gain ground in parents’ choices
Anyone working in the kids’ retail space has already noticed a clear shift in purchasing behavior.
Smart and sensory baby strollers point to the future of the baby care market
New technologies and solutions for the children’s products market are among the trends that retailers and entrepreneurs will be able to explore at the FIT Pueri Expo
How Technological Fabrics and Sustainability Strengthen the Product Mix in Conscious Children’s Fashion
The transformation of the sector will be a key topic at Fit Pueri Expo, which brings together brands and manufacturers aligned with the new generation of children’s products.
How the Textile Industry Can Meet Children’s Market Demands for Functionality, Comfort, and Safety
Operating in the children’s segment means understanding how children and caregivers interact with products in everyday life, especially when comfort, safety, and functionality guide purchasing decisions. The children’s market in Brazil is shaped by a demanding audience that looks beyond aesthetics and prioritizes quality for daily use, suitability for children’s bodies, and reliability. This scenario […]
Childcare in Retail: Why the Children’s Category Drives Recurring Purchases, Store Traffic, and Higher Basket Size
Retailers focused on sustainable growth already know that recurring sales depend on predictability. And few retail categories are as predictable as childcare and baby products. Diapers, wipes, hygiene items, and everyday care products are not impulse buys. They are part of a routine that repeats throughout the year, regardless of seasonality, consumer sentiment, or promotional […]
Children’s Product Sales in 2026: Data, Trends, and Where the Real Retail Opportunities Are
The Brazilian children’s market enters 2026 with a scenario quite different from what was seen just a few years ago. After a period of adjustments and caution, retail is gaining traction again, supported by new consumption dynamics, stronger brand presence in families’ daily lives, and more strategic decisions regarding assortment, channels, and communication. The numbers […]